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Three Key Rules of Successful Content Marketing

Content sharing platforms such as Facebook, Pinterest, Tumblr and Twitter are proving ever more popular, but is the sheer volume of sources at risk of becoming overwhelming for digital marketing...

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Affording a Whole New World of Content

Forbes writer and entrepreneur Ken Krogue recently shared his perspective on the new world of SEO and how content is affecting the way it works. Krogue proposed a scary truth, but one [...]

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Google Striving to Favour Quality Over Quantity

After much speculation amongst SEO and communications specialists, Google is speaking up on how its search algorithms measure the quality and exclusivity of guest blogs and ranks them accordingly. Some...

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Bell Pottinger’s Wikipedia edits a sad inevitability of PR’s tussle with the...

When I read the news that the PR agency Bell Pottinger was being investigated by Wikipedia for actively editing the pages of its clients, I immediately considered two questions: If [...]

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It’s not what you know; it’s who links to it…

At its heart, PR is all about inspiring audiences to change their behavior by presenting them with compelling, relevant content via third party channels. Historically this has been achieved through [...]

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Champion Engage

New Media Age published an article yesterday, PR agencies increasingly challenge search specialists for SEO work, detailing many of the reasons we deemed it necessary to integrate an SEO strategy [...]

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How professional video is effective for marketing

 This post has been written by Mark Palmos, founder of Videoblurb. Champion Communications works with Videoblurb to produce engaging videos for clients, ranging from customer endorsements to news...

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