Three Key Rules of Successful Content Marketing
Content sharing platforms such as Facebook, Pinterest, Tumblr and Twitter are proving ever more popular, but is the sheer volume of sources at risk of becoming overwhelming for digital marketing...
View ArticleAffording a Whole New World of Content
Forbes writer and entrepreneur Ken Krogue recently shared his perspective on the new world of SEO and how content is affecting the way it works. Krogue proposed a scary truth, but one [...]
View ArticleGoogle Striving to Favour Quality Over Quantity
After much speculation amongst SEO and communications specialists, Google is speaking up on how its search algorithms measure the quality and exclusivity of guest blogs and ranks them accordingly. Some...
View ArticleBell Pottinger’s Wikipedia edits a sad inevitability of PR’s tussle with the...
When I read the news that the PR agency Bell Pottinger was being investigated by Wikipedia for actively editing the pages of its clients, I immediately considered two questions: If [...]
View ArticleIt’s not what you know; it’s who links to it…
At its heart, PR is all about inspiring audiences to change their behavior by presenting them with compelling, relevant content via third party channels. Historically this has been achieved through [...]
View ArticleChampion Engage
New Media Age published an article yesterday, PR agencies increasingly challenge search specialists for SEO work, detailing many of the reasons we deemed it necessary to integrate an SEO strategy [...]
View ArticleHow professional video is effective for marketing
This post has been written by Mark Palmos, founder of Videoblurb. Champion Communications works with Videoblurb to produce engaging videos for clients, ranging from customer endorsements to news...
View Article
More Pages to Explore .....